Abbas Merchant

Key Account Manager | Marketing Strategist | Brand Builder

Role: Key Account Manager at The Media Ant
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Abbas Merchant

Dynamic and results-driven marketing professional with over 5.5 years of experience in…

Experience

Key Account Manager
The Media Ant
Sep 2024 — Present
Driving brand engagement across India through integrated ATL & BTL marketing campaigns. Spearheaded high-impact initiatives, including onboarding a celebrity brand ambassador for a nationwide campaign. Surpassed revenue targets, while managing portfolios exceeding INR 2.5 Cr quarterly for leading clients in education, insurance, and lifestyle sectors.

Education

GNVS INSTITUTE OF MANAGEMENT, MUMBAI
Master of Business Administration - MBA
2020 — 2022
Vidyalankar School of Information Technology
Bachelor of Business Administration - BBA
2014 — 2017

Contact information

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Work email
•••••@themediaant.com
Personal email
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Current company

The Media Ant

Advertising Services · 181 employees · Founded 2012 · Bangalore, Karnataka, India

Founded in 2012, The Media Ant is India's AI-led advertising and media planning company, helping brands plan, buy, execute, and optimize campaigns across digital and offline media. We combine proprietary AI technology with deep media expertise to simplify advertising, enabling marketers to make faster, smarter, and more informed media decisions. At the heart of our platform is Ant10, our AI-powered media planner built on intelligence from thousands of real advertising campaigns. Unlike generic AI tools, Ant10 leverages historical campaign data, audience insights, media intelligence, and pricing trends to recommend media strategies, optimize budgets, compare channels, and generate presentation-ready media plans in minutes. It empowers advertisers, agencies, and marketing teams to move from ideas to execution with speed and confidence. Beyond AI-powered planning, The Media Ant delivers end-to-end media buying and campaign execution across 12 advertising channels, including Digital, Television, Print, Radio, Outdoor, Sports, Connected TV (CTV), Influencer Marketing, BTL, Cinema, Transit, and Retail Media. With access to 3.5 lakh+ advertising opportunities, we enable brands to reach the right audiences through the right media at the right time. The Media Ant is an INS-accredited advertising agency, a Google Premier Partner, and a JioHotstar Premier Partner, reflecting our commitment to industry excellence, innovation, and trusted partnerships. Having executed 15,000+ campaigns for 3,500+ brands, we are building the future of advertising by combining AI, automation, and media expertise to make campaign planning more intelligent, transparent, and effective. Tagline- Empowering All To Advertise.

themediaant.com

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About Abbas Merchant

Experience

Key Account Manager

Education

GNVS INSTITUTE OF MANAGEMENT, MUMBAI

Vidyalankar School of Information Technology

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