Abbas Arslan
Leading North America Marketing for Buldak #1 Favorite Brand of Gen Alpha
- Role
- Vice President Marketing at Samyang America, Inc.
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Abbas Arslan
I’m Abbas — a global marketing leader, commercial strategist, and leader of teams. I excel at the intersection of brand transformation and omnichannel execution, delivering and exceeding P&L expectations.Core Skills & Values‣ Strategic Planning: Led the strategic planning process for Coca-Cola, impacting retail sales of $40B annually and delivering +33% revenue and profit growth over a 3-year planning period. ‣ Brand Transformation & Equity: Spearheaded the brand turnaround of stagnated Coca-Cola to become a Top 10 Gen Z brand, culminating in winning the Cannes Brand of the Year award (equivalent to an Oscar for Best movie). ‣ Marketing & Digital Innovation: Led core capabilities training for developing \"Marketer of the future\" with a specific focus on consumer insights, digital capabilities, and AI, driving marketing transformation. ‣ Influential Leadership: Helped executive leadership and board members in making data-driven decisions in complex business environments, especially during crises like Covid and political and economic uncertainty. ‣ GM Mindset & Entrepreneurial Drive: Applied a General Manager mindset, starting and developing my own companies and serving diverse sectors across CPG, retail, and tech.
Experience
Vice President Marketing
Sep 2025 — Present · Los Angeles, CA, US
Responsible for leading marketing for Buldak,#1 Favorite brand of Gen Alpha across all consumer categories(Numerator)
Education
Lahore University of Management Sciences
MBA, Marketing/Marketing Management, General
2000 — 2002
Government College University (GCU), Lahore
Bachelor of Science - BS, Mathematics and Statistics
Skills
- Advertising
- Management
- Business Planning
- Marketing Management
- Brand Architecture
- Customer Insight
- Sales
- Fast-Moving Consumer Goods (Fmcg)
- Leadership
- Business Strategy
- Marketing Research
- Brand Management
- Marketing Communications
- Marketing Strategy
- Fmcg
- Trade Marketing
- Market Research
- Competitive Analysis
- New Business Development
- Strategic Thinking
- Market Planning
- Shopper Marketing
- Marketing
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