Allison Barrie Rand

Global Brand Experiences, Cultural Marketing, Talent Partnerships

Role: Head of Experiential Marketing & Talent Partnerships at Walmart
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Allison Barrie Rand

Marketing executive with strong track record of results and business impact across top Fortune 100 brands. Depth of experience across Brand Partnerships, Live and Digital Experiential, Talent Negotiations, Multicultural Marketing, and Content Strategy. Dynamic leader who trusts her creative instincts to bring compelling ideas to life that build brand value and penetrate the cultural zeitgeist.

Experience

Head of Experiential Marketing & Talent Partnerships
Walmart
Jan 2022 — Present · Hoboken, NJ, US
Spearhead development of experiences strategy – a Walmart brand first – created to meet customers where they are, forge emotional connections, and shift brand perception.Reimagined critical pillar of DEI strategy through creation of scaled platform built to engage Black audiences in new ways – driving lifts in NPS, brand perception, and favorability.Leveraged vast professional network to identify and negotiate comprehensive, value-infused sponsorship deals with experiences in culture including Something in the Water Festival, Rock the Bells Festival, and Revolt World.Enable smarter, data-driven decision making across the enterprise via development of talentscorecard, key governance principles, and best practices.Lead direct reports in development of integrated measurement plan to track success against KPIs,continually optimize plans based on learning agendas, and partner with Insights team to assess impact of strategy on Brand Scorecard.

Education

UNSW
Business/Commerce, General
2012 — 2012
The Wharton School
Bachelor of Science (BS), Marketing and Communications
2009 — 2013

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Allison Barrie Rand

Experience

Head of Experiential Marketing & Talent Partnerships

Education

UNSW

The Wharton School

Find verified contacts for anyone on LinkedIn