Allison Ball

Founder & CEO @Food Biz Wiz

Food Biz Wiz, Inc. assists packaged food, beverage and taxable grocery brands with your wholesale strategy, guiding you on how to land on the retail shelf (whether it\'s physical or digital) and have high sales once you do. We support emerging brands through our online course, Retail Ready®, and weekly on Food Biz Wiz®, our award-winning podcast. ABOUT RETAIL READY®: Retail Ready® launched in January 2016, and has supported over 1,500 emerging food, beverage and taxable grocery brands since then. Retail Ready® covers my three-step framework for growing your wholesale business: Attract, Pitch & Grow through 12 main lessons. The educational content is delivered through video lessons, editable workbooks, live support sessions, industry expert Q&A calls, and a private Facebook group for students and alumni (and more - it\'s jam-packed!). It\'s my absolute favorite way to work with clients, and I\'m so happy to have developed a system that GETS RESULTS for my students, based on my years of 1:1 consulting work. If you\'d like to learn more about Retail Ready®, click through to or send me a message! ABOUT THE FOOD BIZ WIZ® PODCAST: I\'m the host of the award-winning Food Biz Wiz® Podcast: a weekly food industry podcast with over 6,500 monthly downloads. Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator programs, commercial kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Find the full line-up of episodes at