Abaid Ahmad

About Abaid Ahmad

help companies drive greater brand-awareness, growth and loyalty through strategic, innovative marketing initiatives. PRIMARY SKILL SETS:/ Marketing Strategy & Execution / B2B/B2C Marketing / Marketing Automation / Email Marketing / SaaS Marketing / Sales Enablement / Social Media / Paid Search / Website Design & SEO / Digital Marketing Analytics & KPIs / Survey Design and Data Collection (Qualtrics, Reputation.com)/ Project Management / Digital Reputation Management / Team & Vendor Management / Lead Generation / Lead Scoring & Grading / Art Direction & Design / Digital Animation and Illustration SOFTWARE SKILLS:/ Salesforce, Pardot & Marketing Cloud / SEM Rush, Screaming Frog / Bright Local / Wrike Project Management / Reputation.com, Qualtrics / Sprout Social, Hootsuite / Google Analytics, Google Tag Manager, Google Ads, Google Search Console, Looker Studio / Hubspot / Wordpress / Crazy Egg / R Studio, Tableau, Qualtrics / Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere, AfterEffects)/ Microsoft Office PROFESSIONAL SUMMARY: My passion is helping Brands navigate an ever-changing digital landscape to achieve their strategic business objectives. I work with Brands to assess and meet their needs in the following areas:/ Brand positioning,\"why us\" messaging and omnichannel campaign execution / Competitor research and strategy / Lead generation and qualification / Map out buyers journey and define target personas / Set, monitor and optimize digital KPIs, create dashboards and reports / Marketing automation and email nurture flows / SEO strategy and execution: keyword research, content creation, technical SEO / Website design, UX, conversion optimization / Paid ads strategy and execution (SEM, PPC, Social, Programmatic)/ Digital reputation and online reviews / Survey design

Experience

1. Global Digital Marketing Director

   Sublime Communications

   Jan 2017 — Present

   Leads and directs all digital initiatives (marketing & ecommerce) • Develops and implements enhanced and new revenue strategies to strengthen direct B2C channels • Creates, forecasts and manages annual digital marketing budgets, P&L and spending • Manages and maintains global agency and vendor relationships ensuring proper allocation of budgets and optimization of campaigns and efforts • Measures, analyzes and optimizes for all digital channels including but not limited to SEM, Display, Metasearch, Organic & Paid Social Media, SEO, OTAs • Develops and executes go-to-market strategies for new acquisitions and programs • Develops, directs and manages content strategy and execution plans, and photo & video shoots • Provides messaging and design direction for digital ads Manage agency partners for paid media planning/buying, analytics, ROI reporting, and content production- Manage cross-functional team collaboration among digital advertising, CRM, SEO/SEM, paid media budget planning, approvals, optimizations, Google Analytics and reporting- Daily analysis of digital KPIs including ROAS, CVR, AOV, CTR, customer acquisition, retention, and UI/UX- Develop and recommend optimization and testing plans (ie. new vendors, new targeting segments, creative testing, flighting strategy, test & learn agenda)- Collaborate with brand, commercial, and marketing teams for managing commerce and shopper marketing for key strategic customers’ digital activation, with objective to grow omnichannel sales of all brands.

Education

• Yale University

  Certificate of Specialization, Religion and Ecology

• Cardiff University / Prifysgol Caerdydd

  Executive MBA, Business Administration and Management, General

• The Islamia University of Bahawalpur

  B.A, Communication and Media Studies

• Northwestern University

  Certificate of Specialization, Social Media Marketing

• The Wharton School

  Certificate, Omnichannel Marketing Strategy

• Doane University

  Microbachelor, Marketing

• Harvard University

  World Religions programme, Religion/Religious Studies

• Cambridge Judge Business School

  Doctorate Level 8 Diploma, Strategic Management and Leadership

• University of Oxford

  Doctorate, Religious Leadership

  2022

• University of California, Davis

  Certificate of Specialization, E-marketing

• Heriot-Watt University

  MS MARKETING, Business, Management, Marketing, and Related Support Services