Aayush Ramchander

About Aayush Ramchander

I am a Digital Marketing Manager with 7+ years of experience building and executing targeted, multi-channel campaigns that maximize ROI and drive scalable business growth. I specialize in directing cross-functional teams to deliver full-lifecycle client management, having successfully managed a global portfolio of 58+ clients across diverse industries—from B2B SaaS and Healthcare to E-commerce and Local Businesses.My biggest differentiator? I don\'t just drive traffic; I build the platforms that capture and convert it.I engineer the backend solutions that make marketing work. I have designed and developed 12+ SEO-optimized, highly responsive lead-generation and e-commerce websites (WordPress, Wix, Shopify) that directly lower acquisition costs and increase conversion rates. By bridging the gap between marketing strategy and web development, I ensure every site is built to generate revenue, not just look good.On the performance marketing side, I have a track record of scaling 7-figure monthly ad budgets across Google, Meta, and Amazon. My focus is on dominating search rankings while continuously optimizing for maximum ROAS.To streamline agency operations and maximize efficiency, I implement SOPs and build custom workflow automations using n8n.I tie this all together with deep data analytics, leveraging platforms like Google Analytics, Tag Manager, Ahrefs, and SEMrush to make decisive, data-backed growth decisions. As a leader, I have directed marketing teams of up to 10 professionals, executing digital transformations that directly impact the bottom line.My strategic approach is backed by certifications from Google, Meta, and IIM Calcutta. Whether optimizing massive ad budgets or developing custom web solutions, my focus is always on measurable, long-term business growth.Let\'s connect! You can view my portfolio and past projects here: https://aayushramchander.com/ h••••@aayushramchander.com

Experience

1. Digital Marketing Manager

   ATC

   Oct 2022 — Present · Hyderabad, IN

   Overview: Directing comprehensive digital growth strategies, managing paid media, and building technical web infrastructure for a diverse global portfolio spanning over a dozen B2B and B2C sectors, including E-commerce, SaaS, Healthcare, and Enterprise Services.Highlights:• Directed End-to-End Operations: Led full-scope digital marketing execution—taking total ownership of digital ads, SEO, social media, client management, and cross-functional coordination across design, dev, video production, finance, and executive leadership teams.• Scaled Paid Acquisition & Lead Gen: Managed multi-channel PPC campaigns (Google, Meta, Amazon) and scaled Google Local Services Ads (LSA) to capture high-intent leads, maximize ROAS, and lower acquisition costs.• Engineered Tracking Architecture: Implemented complex technical marketing setups (GA4, GTM, GSC) to guarantee precise data attribution and flawless performance tracking.• Executed Digital Revamps: Directed full-scale e-commerce and website overhauls, bridging marketing strategy with UI/UX design to streamline the customer journey and maximize conversions.• Drove Brand Visibility & PR: Coordinated brand visibility campaigns, managed high-impact press releases for major accounts, and aggressively scaled social media channels—boosting overall engagement by up to 500%.

Education

• Vidyaranya High School

  High School

  2000 — 2013

• Bharathiya Vidya Bhavans Vivekananda College of Science, Humanities & Commerce

  Bachelor of Business Administration, Finance, General

  2015 — 2018

• Bhavans Sri Rama Krishna Vidyalaya

  Intermediate, Business/Commerce, General

  2013 — 2015