Aayushi Rachana
Communication Coordinator @ bp Castrol | Turning ideas into impactful messages, one day at a time
- Role
- Communications Coordinator at bp
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aayushi Rachana
8+ years of experience across all the major verticals of Digital Marketing. I am currently placed as the communications coordinator for Castrol at bp. My career till now has been shaped by the culture of Google, DDB Mudra, Hapramp and Times Internet. Throughout my career, I\'ve built and executed several winning marketing strategies to clock growth and achieve business goals in all my roles. I take joy in planting narratives that can make a lasting impact, and am equipped with the knowledge to metricise and measure their performance. I also have hands-on experience of hiring and training my own team and building marketing processes and funnels. When I am not working, I can be found on Pinterest or lost between the pages of stories.
Experience
Communications Coordinator
Apr 2023 — Present · IN
Create and execute plans to enhance internal communication and ensure alignment with company goals.• Produce and manage content for internal newsletters, intranet, emails, and other internal communication channels.• Design and coordinate programs to boost employee engagement.• Ensure timely and accurate dissemination of important company updates and initiatives to colleagues.• Manage digital footprint of bp in India through multiple channels.
Education
Amity University
Bachelor of Technology (B.Tech.), Electronics and Communications Engineering
2012 — 2016
Tagore International School, East of Kailash.
Senior Secondary, CBSE, Science
2010 — 2012
Skills
- Training
- Market Research
- Teamwork
- Team Management
- Recruiting
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Research
- C
- Social Media Optimization (Smo)
- Human Resources
- Business Development
- Marketing
- HR Consulting
- Microsoft Word
- C++
- SEO
- Leadership
- Matlab
- Internet Recruiting
- Employee Engagement
- Search Engine Optimization (SEO)
- Customer Relationship Management (Crm)
- Public Speaking
- Interviewing
- Social Media
- Microsoft Office
- Sales
- Social Media Blogging
- Process Improvement
- Project Management
- Management
- Screening
- Public Relations
- Social Media Advertising
- Sourcing
- Employee Relations
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