Aayushi Sahu

About Aayushi Sahu

Data-driven Digital Marketing Manager with 6.5+ years of experience scaling pipeline and revenue for B2B SaaS and enterprise technology companies.Core strengths- Demand Generation & Pipeline Growth - Performance Marketing & Paid-Media Strategy- Marketing Automation - Multi-Channel Campaigns- Cross-Functional Collaboration with Sales & ProductMost recently, I built the demand generation engine from scratch for our enterprise Voice AI product, driving 45% of total revenue pipeline through integrated campaigns across paid media, email automation, webinars, industry events, and SEO/GEO.I thrive in complex environments, and I\'m passionate about turning digital traffic into measurable enterprise revenue. I enjoy using AI tools to move faster across content, campaigns, and analytics, and I\'m always experimenting with new ones.

Experience

1. Digital Marketing Manager

   Reverie Language Technologies

   Jan 2025 — Present · Bengaluru, IN

   Built demand generation programs that generated 100+ MQLs/month with 25% MQL-to-SQL conversion through paid media, email nurture, webinars, and content syndication.• Managed end-to-end digital marketing strategy across SEO, email automation, social media, content marketing, and webinar platforms, ensuring consistent messaging and audience experience across all touchpoints.• Built automated email nurture workflows in CRM with audience segmentation, lead scoring, and behavioral triggers.• Managed performance marketing campaigns across Google Ads and LinkedIn Ads, running continuous A/B testing on ad copy, audience segments, bidding strategies, and landing pages to optimize ROAS and reduce CAC.• Built performance dashboards tracking CPL, CAC, ROAS, channel ROI, and MQL/SQL conversion, using data to reallocate budget from underperforming channels and scale high-converting campaigns.• Launched webinar programs using multi-channel promotion across email, LinkedIn, and paid social to scale audience acquisition and pipeline generation• Planned and executed participation in industry events, including managing delegate registration, event logistics, stakeholder coordination, and post-event lead follow-up to maximize pipeline conversion from physical programs.• Optimized blog and website content for LLM discoverability using GEO/AEO principles (structured answer blocks, FAQ schema), generating referral traffic from AI platforms.• Collaborated cross-functionally with Product and Sales teams on positioning, ICP definition, and campaign strategy; leveraged AI tools for content creation, campaign ideation, and workflow automation

Education

• Manipal Institute of Technology

  Bachelor of Technology - BTech, Electronics and Instrumentation Engineering