Aayushi Patel
💡Quantitative Research | Consumer Insight
- Role
- Account Manager at Kantar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aayushi Patel
A research and consumer insights professional with 6 years of experience in refining FMCG products through Retail Measurement, Product & Concept Testing, Claim Validation, Advertisement Testing, and Brand Tracking.Skilled in stakeholder management, client engagement, and data-driven storytelling, I have worked with top global brands to deliver insightful strategies that optimize market impact. Currently leading creative and ad testing projects at Kantar, ensuring brand messaging effectiveness. Expertise: Consumer Insights | Competitive Benchmarking | Market Trend Analysis Passionate about transforming complex data into actionable insights and collaborating in dynamic, fast-paced environments.
Experience
Account Manager
Jul 2024 — Present · IN
Leading multiple Ad testing projects in the Hair Care category (Dove, Sunsilk, Clinic Plus, Tresemme, Indulekha) for HUL.Conducting Brand Tracking studies to analyze consumer perception & market positioning.Delivering data-driven recommendations to optimize brand messaging and campaign success.
Education
SIES College of Management Studies - India
Graduation, Bachelor's in Accounting and Finance
Northpoint Centre of Learning
Post Graduation, Market Reasearch
2018 — 2019
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