Aayushi Khanna

Strategy Manager | PMO – Global Transition

Role: Digital Marketing Consultant at Accenture
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Aayushi Khanna

Currently a Digital Marketing Consultant at Accenture, contributing to strategic revenue…

Experience

Digital Marketing Consultant
Accenture
Jul 2022 — Present · Gurugram, IN
Revenue Management: Successfully managed over $18 million in quarterly revenue for a major client engagement project, consistently achieving and exceeding targets.Strategic Planning: Developed result-oriented marketing strategies for over brands across various industries in the US, Canada, Europe, and India as a partner for agencies.KPI Tracking: Implemented strategic changes to drive critical KPIs in digital marketing, including CTR, CPC, CPA, website traffic, lead generation, brand awareness, and online sales, ensuring performance optimization.Performance Enhancements: Achieved a 200% improvement in online sales for e-commerce brands and an 80% increase in lead generation for businesses with lead generation objectives.Digital Transformation: Spearheaded digital transformation initiatives for clients in India, providing detailed reporting and analytics for all target markets.Programmatic Marketing: Managed high-value client portfolios with experience in display advertising, DV360, and Google Ad Manager. Focused on weekly business reviews and quarterly progression management.Media Planning: Led strategic media planning initiatives, partnering with Account Management for cross-channel campaigns. Executed a $13 billion media plan, enhancing brand awareness, reducing CPA by 60%, CPC by 300%, and increasing sales by 130%.Operational Optimization: Conducted necessary training sessions for new hires and led a team of 17 as a subject matter expert.

Contact information

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Current company

Accenture

Business Consulting and Services · 10K employees · Grand Canal Harbour, Dublin 2, IE

Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to: - Use common courtesy and be respectful of others. - Create your own original content and avoid content that you know to be fraudulent. - Never repost someone else's copyrighted work, unless you have permission. - Never post personal, identifying, or confidential information. We reserve the right to delete comments or posts we deem to be: - Profane, obscene, inappropriate, offensive, abusive material. - Spam, repeated comments and commercial messages and personal advertisements. - Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability. - Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization. - False, inaccurate, libelous, or otherwise misleading in any way.

accenture.com

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