Aayushi Gupta

About Aayushi Gupta

I’m currently working at Opal Infinite, where I manage end-to-end influencer marketing campaigns across multiple niches — including beauty, fashion, lifestyle, home décor, and wellness.My role involves identifying the right creators for each brand, coordinating content strategy, tracking campaign performance, and ensuring timely execution to achieve the desired brand goals. I’ve worked closely with both micro and macro influencers to deliver measurable results and high-quality collaborations.Passionate about helping brands grow through authentic creator partnerships, I focus on building campaigns that connect with audiences and drive real engagement.

Experience

1. Influencer Marketing Specialist

   Opal Infinite

   May 2025 — Present · Bengaluru, IN

   I handle influencer marketing for Opal, where my role includes end-to-end coordination with creators to drive product visibility and sales.My responsibilities include identifying suitable influencers, negotiating deliverables, sharing campaign briefs, managing product dispatch, tracking content submissions, and ensuring timely posting as per marketing timelines.I also analyze campaign performance by monitoring reach, engagement, and conversion metrics, and continuously optimize influencer selection based on audience relevance and ROI.Core Work at Opal:• Influencer research & shortlisting• Outreach and coordination• Sharing briefs & negotiation• Product dispatch and content tracking• Campaign timeline management• Post-performance reporting

Education

• CBSE Board

  Bachelor, Computer knowledge

• Delhi University

  Bachelor of Commerce - BCom, Business/Commerce, General

• Delhi University

  Bachelor, Bcom