Aayush Choudhary
Helping brands be seen, felt, and knwn
- Role
- Founder and CEO at Axelrod Ideas
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Aayush Choudhary
Marketing professional with 8+ years of experience in brand communication for both…
Experience
Founder and CEO
Apr 2018 — Present · Gurugram, IN
Team BuildingLed and supervised a diverse team of 20+ creative professionals, including copywriters, designers, and digital marketersSocial Media ManagementCreated and implemented content strategies, optimizing personal and organisational brand development and maximize online presenceImplemented brand strategy to increase Social followers from 20 to over in just 2 monthsDeveloped detailed audience personas to gain deeper insights into the target audience to further fine tune content plan achieving 30% higher engagement in 3 monthsCoordinated with content and copy writers to execute content plans and strategies to grow brand page from 0 to 10K in 6 months organicallyBrand ManagementCo-ordinated with design team and content team to help build 7 brand identitiesHelped in creating brand tone, personality and voice for long term strategic advantagePlanned and executed user experience for 5 brand including web and product experienceAiding in content writing and press release for the website, blog, social media, and sales & marketing collateralCampaign & event managementManaging marketing graphics, collateral, business cards & images while ordering various materials for marketingCreated Product go to market strategies for 5 brandsCoordinating with the brand team to develop new ideas for marketing and communication campaigns to build up brand engagement and increase user generated content by 200% in 7 months.Managed search ad and display ad campaigns to generate leads and sales at low per click cost.Crisis managementHelped a national brand through crisis with rapid and active communication while creating influencer campaigns to reduce the blow backHelped 7 national brand keep up the internal engagement with employees during covid
Education
Carmel Convent School Neemuch
primary and secondary education, Business/Commerce, General
1999 — 2014
Symbiosis Centre for Management Studies- Pune
Bachelor of Business Administration (BBA), Accounting and Finance
2014 — 2017
Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai
Master of Business Administration - MBA, Marketing
Skills
- Public Speaking
- Marketing
- Microsoft Word
- Team Management
- Teamwork
- Event Management
- Microsoft Excel
- Management
- Digital Marketing
- Research
- Powerpoint
- Microsoft Powerpoint
- Leadership
- Customer Service
- Project Management
- Microsoft Office
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