Aayush Vishwakarma

Growth Manager at mCaffeine & HYPHEN | IIM Kashipur

Role: Growth Marketing Manager at mCaffeine
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Aayush Vishwakarma

Performance Marketing Manager with 5 years of experience specializing in customer acquisition through growth and paid marketing strategies. Proficient in managing diverse channels, including Google Ads, Facebook Ads, Affiliates (Criteo, OEM), and Payment partnerships (Paytm, Google Pay). Adept at analyzing critical metrics such as Orders, GTV, Retention, AOV, CAC, CTR, and Install to First Purchase Conversion Rate. Passionate about optimizing customer funnels to drive measurable results.

Experience

Growth Marketing Manager
mCaffeine
Oct 2024 — Present · Mumbai, IN

Education

Indian Institute of Management Kashipur
Master of Business Administration - MBA
2017 — 2019
Delhi University
Bachelor of Arts - BA, Economics
2013 — 2016

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Aayush Vishwakarma

Experience

Growth Marketing Manager

Education

Indian Institute of Management Kashipur

Delhi University

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