Aayush Vaidya

Marketing Executive @Decathlon Sports India

Mumbai, IN

As a Marketing Executive at Decathlon, I am responsible for building and executing strategic marketing initiatives that connect communities with sport. My role includes planning and implementing localized campaigns, driving customer engagement, and enhancing brand visibility through both offline and digital channels.Key Responsibilities-Event Marketing: Conceptualize, organize, and manage in-store and outdoor sporting events, tournaments, and fitness experiences to boost community involvement and footfall-Social Media & Content: Create engaging content and reels aligned with Decathlon’s brand identity; manage local social media pages to build a digital community around sport-Influencer & Partner Collaborations: Identify and engage with local influencers, sports coaches, and partners for collaborative promotions and awareness campaigns-Customer Engagement: Drive loyalty by curating activations and experiences based on customer insights, seasonal trends, and sport-specific interests-Analytics & Reporting: Monitor campaign performance metrics, footfall data, and customer feedback to optimize future strategies-Cross-functional Coordination: Work closely with sport leaders, visual merchandisers, and operations teams to ensure marketing alignment with store objectives.Key Skills:Event Planning & ExecutionSocial Media Marketing (Instagram, Meta Ads, Reels)Influencer OutreachCommunity EngagementLocal Branding StrategyContent Creation & CopywritingData-driven Decision Making

KJ Somaiya Art and Commerce

HSC, Arts

International Institute of Sports & Management - IISM

Bachelors of sports management, Sports management

Nalanda Public School

SSC

K J Somaiya Arts and Commerce

Bachelor of Arts - BA, History