Aayush Saxena
Building Giftcards.com - Direct-to-Consumer (DTC) Global Product @ Blackhawk Network
- Role
- Technical Product Manager at Blackhawk Network
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aayush Saxena
A seasoned professional with 15+ years of experience working In Partner Sales, Product…
Experience
Technical Product Manager
Sep 2022 — Present · IN
My current role at Blackhawk Network focuses on GiftCardmall.com & GiftCards.com, a leading platform for purchasing and managing gift cards. I leverage my expertise in Adobe Experience Manager (AEM), and Adobe Commerce (Magento) for both site development and content/catalog management to deliver exceptional customer experiences.Multi-Tier Architecture:I play a pivotal role in defining the product roadmap for giftcards.com, which utilizes a multi-tier architecture. This includes a front-end built on AEM, a back-end powered by Adobe Commerce, and a middleware orchestrator for seamless API communication. My understanding of this complex architecture allows me to optimize performance and ensure smooth user interactions.AEM Expertise: I possess a deep understanding of AEM, enabling me to effectively manage both out-of-the-box (OOTB) and custom components. This expertise empowers me to identify opportunities for customization and leverage AEM\'s capabilities to create unique user experiences on giftcards.com. I actively collaborate with development teams to translate business needs into technical specifications for custom AEM components.Data-Driven Decision Making: I am a strong advocate for data-driven decision-making leveraging Adobe Customer Journey Analytics & Adobe Target. By analyzing user behavior and website performance metrics, I identify areas for improvement and prioritize product roadmap initiatives. This ensures that our efforts are aligned with user needs and business objectives.Other Key Skills in current profile:1. Agile Methodology2. Custom Solution Development3. Stakeholder ManagementTools Used:Adobe Experience Manager (AEM), Adobe Target, Adobe Commerce (Magento), Adobe Customer Journey Analytics (CJA), Rally for Agile Development, Lucid Charts, Adobe Photoshop, Figma
Education
Western International University
BS.IT (Dropout)
2007 — 2008
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