Aayush Kulshrestha

About Aayush Kulshrestha

I work at the intersection of GTM strategy, solution structuring, and product alignment, translating enterprise demand into executable, field-ready solutions. My career began in consulting-led environments where I built strong capabilities in market analysis, competitive benchmarking, use-case modeling, and executive narrative development. But I quickly realized I thrive closer to implementation — where strategy turns into pilots, deployments, and measurable outcomes.Today, I support enterprise pursuits across Private 5G, AI-based video analytics, and IoT-led programs, with a focus on safety, security, and operational resilience. I have:• Led 30+ enterprise workshops and solution demonstrations• Supported 40+ pilots and proof-of-concepts across industrial environments• Traveled to 10+ plant locations to align on-ground feasibility with proposed architectures• Acted as the single point of coordination across Sales, Product, Engineering, Commercial, and ecosystem partners during deal structuring• Contributed field-driven inputs influencing product readiness and deployment strategyMy focus is ensuring what goes to market can scale operationally. My work involves aligning customer requirements with solution feasibility, structuring commercial inputs, supporting pricing discussions, and safeguarding delivery credibility before commitments are made.I am currently exploring roles across GTM Strategy & Operations, Solution Strategy, and Product Operations — where market opportunity, product capability, and execution discipline must converge to drive sustainable growth.Skills: Go-to-Market (GTM) Strategy | Solution Strategy | Enterprise Deal Structuring | Product-Market Alignment | Product Operations (B2B)| Market Analysis & Competitive Benchmarking | Cross-Functional Stakeholder Management | RFP / Bid Strategy | Enterprise Solutioning | Pilot & Proof-of-Concept (POC) Management

Experience

1. Product Strategy Manager

   Tata Group

   Sep 2023 — Present · New Delhi, IN

   This role has significantly deepened my understanding of how enterprise GTM execution actually plays out in complex, multi-stakeholder environments.By leading 30+ customer workshops and supporting large RFP/RFI pursuits, I’ve learned how to translate high-level business objectives into structured solution architectures, commercial inputs, and executable deployment plans. The exposure to 100+ enterprise accounts during portfolio consolidation strengthened my ability to position solutions within evolving product landscapes and competitive contexts.Working on Connected Worker, AI-based video analytics, and Private 5G programs across manufacturing and public-sector environments has sharpened my ability to align safety, security, and operational outcomes with technology deployment. Seeing measurable results—productivity improvement, reduction in unauthorized access, and prevention of critical incidents—reinforced the importance of feasibility validation before commitment.Operating within cross-functional deal pods (Sales, Product, Engineering, Finance) and collaborating with 10+ ecosystem partners strengthened my stakeholder management capability and commercial awareness. I’ve learned how pricing sensitivity, deployment constraints, compliance requirements, and feature readiness all influence GTM strategy.Perhaps most importantly, this role has taught me to balance ambition with execution realism—ensuring that what is proposed in the pursuit phase can withstand operational scrutiny during deployment.

Education

• Shiv Nadar University

  Majors, B.Tech - Bachelor of Technology, Electronics and communication Engineering

  2013 — 2017

• Shiv Nadar University

  Minors, Economics

  2013 — 2017

• Bal Bharati Public School, Dwarka

  Class X

  2000 — 2011

• Kendriya Vidyalaya

  Class XI and XII

  2011 — 2013

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration - MBA, Digital Technologies Management

  2018 — 2020