Aayush Gupta

Senior Data Analyst | Business & Performance Analytics | Automation & AI-Enabled Insights

Role: Senior Data Analyst at Criteo
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

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About Aayush Gupta

Senior Data Analyst with 6+ years of experience delivering business and performance analytics across large-scale operations in India and APAC. Strong background in analytics, automation, and dashboarding, with a focus on building scalable reporting solutions and enabling self-service analytics for stakeholders.Known for translating data into actionable insights that improve efficiency, decision-making, and business outcomes, including reducing operational overhead and supporting growth initiatives. Experienced with SQL, Python, Tableau, and working closely with cross-functional teams across regions. Also experienced in using AI-assisted analytics workflows to improve productivity and documentation.

Experience

Senior Data Analyst
Criteo
Apr 2025 — Present · Gurugram, IN
Acted as regional analytics SME supporting teams across India and Southeast Asia, delivering automated analytics solutions and actionable insights- Led analytics enablement and onboarding sessions for regional teams, improving adoption of dashboards and self-service analytics- Diagnosed and resolved performance visibility gaps, reducing audience-related operational tickets by 30–40% and improving issue resolution efficiency

Education

Delhi Public School,Moradabad
Science
2013 — 2015
Manipal Academy of Higher Education
Master of Business Administration - MBA, Data Science and Analytics
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science
2015 — 2019

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Aayush Gupta

Experience

Senior Data Analyst

Education

Delhi Public School,Moradabad

Manipal Academy of Higher Education

Vellore Institute of Technology

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