Aayush Arora

Paid and Owned Media Lead @The Estée Lauder Companies Inc.

Mumbai, IN

Leading the paid & owned media strategy for 10+ global brands in makeup, skincare, and fragrance- Managing a cross-functional team of media specialists and creatives to deliver full-funnel growth and brand consistency- Defining and executing end-to-end media plans across brand marketing, social, search, retail media, and marketplaces- Governing scorecards, KPIs, and reporting frameworks to ensure ROI, efficiency, and clean operations- Scaling Estée Lauder’s YouTube ecosystem, strengthening engagement across owned, paid, and earned media- Driving AI-led pilots in creative testing, audience modeling, automation, and incrementality measurement- Building and nurturing strategic partnerships with Google, Meta, Amazon, Nykaa, Zepto, Assembly Global, and creative agencies- Co-leading EMEA fragrance media alignment, contributing to and adopting global best practices.

Outskill

AI Generalist Fellowship Program, Artificial Intelligence

Ryan International School, Rohini

upto Class 12th, Commerce

MICA | The School of Ideas

PGDM-C, Business, Strategic Marketing, Communication and Brand Management

Delhi University

Bachelor of Business Studies(BBS), Marketing