Aayela Abbas
Gen Z // Social Media Manager // Influencer and PR// Content Writer // Creative Writer Took the brand from 5000 followers to 10,000 followers and eng from 0.4 percent to 4.5 percent in months :) 🎀🤌🏻 🦢 🪞 - vibe
- Role
- Social Media Manager and Content Writer at NYX Professional Makeup
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aayela Abbas
Hey Squad! I\'m Aayela Abbas, your ultimate digital dynamo and content connoisseur…
Experience
Social Media Manager and Content Writer
May 2024 — Present · Mumbai, IN
BRANDS:NYX CosmeticsMAC CosmeticsL\'Oréal ParisMaybellineSaturn PlanetAHC South KoreaVaselineDaburMorning LazinessPut SimplyGlam 21XnaraSephora and etcMajor Duties:1. Content Development: Created engaging and informative content for various platforms, including blogs, social media, and newsletters to enhance brand awareness.2. SEO Optimization: Utilized SEO best practices to optimize content for search engines, increasing organic traffic and improving search rankings.3. Brand Consistency: Ensured all written content adhered to brand guidelines and maintained a consistent tone and voice across multiple channels.4. Market Research: Conducted thorough research to understand industry trends, competitor strategies, and target audience preferences to inform content strategies.5. Campaign Collaboration: Worked closely with marketing teams to align content with promotional campaigns, product launches, and seasonal initiatives.6. Brand Voice Development: Established and maintained a distinct brand voice across all social media platforms, ensuring that all content reflects the brand\'s personality and values.7. Visual Content Strategy: Developed a cohesive visual content strategy, collaborating with graphic designers to create captivating images, videos, and infographics that enhance posts and drive engagement.8. Social Media Advertising: Managed and optimized paid social media campaigns, including budget allocation, A/B testing, and performance monitoring, to achieve specific marketing objectives and maximize ROI.9. Crisis Communication Planning: Created and implemented crisis communication strategies to manage potential social media crises, ensuring swift and effective responses to protect brand reputation.10. Training and Mentorship: Provided training and mentorship to junior social media staff or interns, sharing best practices in content creation, platform management, and audience engagement to enhance team performance.
Education
University of Mumbai
Bachelor of Commerce - BCom
2022 — 2025
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