Aatm Prakash Mishra
Category Manager @ Dr Lal PathLabs
- Role
- Category Manager at Dr Lal PathLabs
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Aatm Prakash Mishra
Skilled in sales, key account management, and category management, with a proven track…
Experience
Category Manager
May 2024 — Present · Gurugram, IN
Orchestrated product portfolio ownership, contributing over ₹600 Cr annually to company revenue through scalable GTM, product strategy, and national rollout- Successfully launched a new product pilot in Delhi, overseeing end-to-end execution including training, marketing, and operations, resulting in over ₹1 Cr revenue in Q1- Pioneered product innovation and composition upgrade, achieving a remarkable 23% YOY volume growth and generating an incremental revenue of over ₹2 Cr in Q1- Designed and executed monthly promotional campaigns across digital, ATL, and retention channels, propelling ₹1.8 Cr per quarter in revenue and enhancing customer engagement by 14%- Collaborated with cross-functional teams including Marketing, Finance, IT, and Operations to introduce 4 new lifestyle-related products, contributing to a solid 12% YOY growth in the overall portfolio- Devised a comprehensive product roadmap across the app and website in partnership with IT and Finance, leading to the introduction of a group coupon option and a remarkable 23% increase in overall Revenue per Customer.
Education
Institute of Management Technology, Ghaziabad
Postgraduate Degree, Business, Management and Marketing
Sri Chaitanya College of Education
PCM
Government College Of Engineering and Ceramic Technology
Bachelor of Technology - BTech, Computer Science
2018 — 2022
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