Aastha Yadav
Marketing Program Analyst at Schneider Electric | Interned at Reserve Bank Of India
- Role
- Marketing Program Analyst at Schneider Electric
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aastha Yadav
Data-driven Marketing Analyst with 1.5 years of experience in global marketing operations.Skilled in data synchronization, customer experience enhancement, and responsible marketing practices, I specialize in leveraging analytics to optimize marketing performance.In my role at Schneider Electric, I worked with global teams to improve product data quality, leading to a significant increase in data compliance. My expertise in Google Analytics, Tableau, and Power BI helps me deliver actionable insights that enhance marketing strategies.Passionate about data storytelling and performance-driven marketing, I aim to make a meaningful impact by combining analytics, digital marketing, and stakeholder management.
Experience
Marketing Program Analyst
Jul 2023 — Present · Bengaluru, IN
Working with each Line of Business in Schneider to improve the customer experience on websites by measuring the committed KPIs and thereby enhancing the data quality of the commercialized products. Working with the certificates team to improve the quality of assets of products on the web can be very crucial to customers. Working as a lead for the greenwashing initiative for the product development pages globally & with various countries as well to maintain Schneider Electric’s value of responsible marketing and communications. Worked on analysis of internal communications in Schneider Electric to improve the participation & engagement rate of various countries, functions, and Business.
Education
CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
Bachelor of Technology - BTech
2016 — 2020
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore
Master of Business Administration - MBA
2021 — 2023
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