Aastha T.

About Aastha T.

8 years of Expertise in transforming complex data into actionable intelligence to optimize portfolios, enhance revenue, and gain competitive advantage.Proven ability to design and implement omnichannel analytics strategies integrating retail, panel, and e-commerce insights to support category planning and go-to-market initiatives. Skilled in leveraging market trends and consumer behavior to identify growth opportunities.Experienced in managing cross-functional stakeholder relationships and leading consultative engagements that align analytics solutions with business objectives. Adept at driving end-to-end analytics projects and enabling data-driven commercial decisions across multiple regions.Committed to delivering high-impact insights that empower leadership to make informed decisions and drive sustainable business growth.

Experience

1. Senior Manager, Commercial Lead

   NielsenIQ

   Jun 2025 — Present

   I lead strategic growth and enterprise relationship management for some of India’s top FMCG manufacturers, helping embed NielsenIQ’s advanced data and analytics solutions into their core commercial strategy. My focus is on enabling smarter, faster decisions across marketing, sales, category, and revenue management by aligning our offerings with client business priorities.Partnering closely with cross-functional client teams—CMI, Sales, Marketing, and Strategy—I take a consultative approach to uncover challenges, co-create tailored solutions, and drive long-term value. I manage the full commercial lifecycle: from identifying white space opportunities to designing solutions, articulating value, negotiating contracts, and executing seamlessly.Internally, I collaborate with data science, operations, customer service, and global delivery teams to ensure impact, continuity, and high satisfaction across all engagements. A key part of my role is to drive account expansion and innovation—deepening partnerships, introducing new capabilities, and growing revenue through strategic planning and disciplined pipeline management.

Education

• DY Patil University

  Bachelor of Technology, Biotechnology

  2009 — 2013

• IIHMR University

  Master of Business Administration, Healthcare

  2014 — 2016