Aastha Raheja
Director, Merchandising | Driving Business Growth, Strategic Category Management, Enriching Guest Experience Everyday at Target
- Role
- Director, Merchandising & Operations at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aastha Raheja
Steering merchandising, business development and strategic category management at Target. My focus is on crafting data led digital strategies, enriching consumer experiences and expanding curated assortment strength to unlock fair + profitable digital marketshare. With 18+ years in the digital retail industry, my journey has been defined by spearheading omni-channel strategies, online platform scale and seamlessly blend online and brick-and-mortar landscapes keeping the guest at the core.At Target, I\'ve played a pivotal role in leveraging data to build scalable eCommerce marketplace platform and nurturing strategic vendor partnerships. Our team\'s efforts are centered in category planning, pricing, promotions and profitable business growth. I thrive on innovation and am committed to digital evolution in retail, always with an eye towards the future.
Experience
Director, Merchandising & Operations
Jun 2022 — Present · Bengaluru, IN
Education
Osmania University
Post Graduate Program, Psychology
2005
St. Francis Xavier Degree College
Bachelor's degree, Business/Commerce, Major: Marketing
2003
Skills
- Online Advertising
- Digital Marketing
- Advertising
- Sem
- Team Management
- Google Adwords
- Web Analytics
- Online Marketing
- Analysis
- E-Commerce
- Omniture
- Ppc
- Optimization
- SEO
- Email Marketing
- Analytics
- Social Media Marketing
- Brand Engagement
- Brand Marketing
- Marketing
- Management
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