Aastha Prakash

About Aastha Prakash

I don\'t fit neatly into one box. And honestly — I\'ve stopped trying.I\'m Aastha — a Brand Strategist who sits at the intersection of creative thinking, consumer psychology and strategic execution. I came into marketing the way most honest people do — not with a perfect plan, but with a deep curiosity about why people feel things, buy things and believe in things.Before I understood marketing, I understood stories. I grew up writing — poetry, observations, quiet thoughts about people and what moves them. Somewhere along the way I realised that brands are just stories too. They need a voice. A feeling. A reason for someone to care.Today I work as a Management Trainee at StartupHyper where I run the full spectrum — brand strategy, content creation, SEO, social media, campaign planning and HR operations. No budget, no shortcuts. Just strategy, consistency and a deep understanding of the audience.In 2 months I ranked StartupHyper as the #1 listed machinery company in Patna on Google — organically. No paid ads. Just the right content, built for the right people.What I believe about marketing:Ads buy attention. Strategy builds trust. And the best marketing never feels like marketing at all.I\'m still learning. Still building. But I\'m doing it with intention — combining creativity with data, emotion with strategy, and art with impact.Open to Brand Strategy, Content Strategy and Digital Marketing roles — India or abroad.

Experience

1. Management Trainee

   Startuphyper

   Jan 2026 — Present

   Functioning as a one-person marketing department and HR function simultaneously — building brand strategy, creating content, driving organic growth and designing people operations entirely independently.• Ranked StartupHyper as the #1 listed machinery company in Patna on Google — organically, zero ad spend• Grew social media organically — gaining 200+ followers in 2 months without paid promotion, saving marketing budget for a resource-constrained startup• Designed and executed 74 short advertisement videos and creatives for StartupHyper\'s MMUY government scheme campaign — ideated and produced independently• Developed BALASSIC — an original brand repositioning strategy shifting StartupHyper from \'machine seller\' to \'livelihood architect\' — reframing small manufacturing businesses as timeless, recession-proof income systems• Conceptualised \'Be The Cool Vyapari\' — a cultural campaign to break the status stigma around small businesses and reposition local entrepreneurs as confident and aspirational• Developed integrated online + offline brand visibility strategy including workshop and seminar formats to build StartupHyper\'s presence in Bihar\'s entrepreneurial ecosystem• Proposed cost-saving HR strategy — recommended hiring 5 interns instead of 5 full-time employees, saving the company per month for an experimental operations initiative• Built HR hiring framework and operations SOPs from scratch• Produced Reels, carousels, blogs, captions and long-form content — all platforms, all formats, independently• Used AI tools including ChatGPT and Canva AI to build efficient content workflows

Education

• Patliputra University

  Bachelor's in business management , Business Administration and Management, General

• L.N.Mishra Institute of Economic development and social Change

  Master of Business Administration - MBA, Human Resources Management/Personnel Administration, General