Aastha Parab

Business Development, Sales, Marketing | Northern Arc Capital | PGDM Marketing - NLDIMSR’24 | Food Blogger

Role
Associate at Northern Arc Capital
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Finance & AccountingView LinkedIn profile

About Aastha Parab

Hi there, I’ve graduated with a PGDM in Marketing.My enthusiasm for understanding consumer behavior and market dynamics has been the driving force behind my career. Currently, I work as an Associate at Northern Arc - Altifi, where I specialize in B2B relationship management, onboarding and engaging with Independent Financial Advisors (IFAs), and driving business growth. My role allows me to combine strategic thinking with relationship-building skills to enhance financial partnerships.Previously, I undertook a stimulating summer internship at Kantar as a Market Research Intern, where I actively contributed to various projects. Additionally, I gained valuable experience through internships at UTI Mutual Fund and MullenLowe Lintas, where I worked in digital marketing and client servicing. These experiences have strengthened my expertise in market research, brand strategy, digital marketing, and client relationship management, enabling me to develop and execute impactful marketing strategies.My keen interest in digital marketing has led me to explore the power of online platforms and social media, crafting campaigns that truly resonate with target audiences. Beyond my professional endeavors, I am also passionate about food blogging. This passion allows me to apply my marketing skills and creativity to engage with a diverse audience, share my culinary adventures, and explore the intersection of food and culture.Let’s connect and embark on a journey of mutual growth and success!

Experience

  1. Associate

    Northern Arc Capital

    Sep 2024 — Present · Mumbai, IN

    Executed campaigns to onboard Independent Financial Advisors (IFAs), expanding the platform’snetworkManaging Direct Clients Enhanced brand positioning through B2B and B2C relationship management and loyalty initiatives

Education

  • N. L. Dalmia Institute of Management Studies and Research

    Master of Business Administration - MBA, Marketing

  • PTVA's Sathaye College

    Commerce

    2016 — 2018

  • Parle Tilak Vidyalaya Associations M L Dahanukar College of Commerce Dixit Road Vile Parle East Mumbai 400 057

    Bachelor's of Management Studies, Marketing

    2018 — 2021

  • University of Mumbai

    Masters, Commerce

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Aastha Parab — Associate at Northern Arc Capital in Mumbai, MH, IN | Unifers