Aastha Pal
Helping Brands become Needs from Wants.
- Role
- Brand and Marketing at Drickle Formerly Bonomi
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aastha Pal
I’m a brand and marketing leader building Gen Z-first consumer brands that scale offline and win online. Currently, I lead Brand & Marketing at Drickle (IdeaBaaz Zee TV S1), where I owned the rebrand end-to-end, launched 7 stores in 5 months across Bengaluru, and built 50+ strategic collaborations including long-term partnerships like WTF by Nikhil Kamath.My work sits at the intersection of brand strategy, offline activations, partnerships, creator-led content, and sharp communication. I’ve led ATL/BTL marketing, PR, seasonal campaigns, NPD launches, and social/influencer strategy, driving 2M+ views across multiple content pieces.Previously, I scaled growth at iMumz (Shark Tank S2), contributing to ₹65L → ₹1Cr/month revenue growth in 3 months and delivering 1150% ROI through influencer campaigns. At Grow91 (incubated by Pratilippi), I helped scale revenue from ₹25L/month to ₹65L/month in 3 months while managing brand initiatives for 30+ brands.I love building brands that feel culturally relevant, operationally scalable, and commercially strong. If you’re building a consumer brand and want a marketing leader who can think and execute, let’s talk
Experience
Brand and Marketing
Sep 2025 — Present · Bengaluru, IN
brand masti and juggling it all
Education
SRM IST Chennai
Bachelor of Technology - BTech, Cse
2018 — 2022
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