Aastha Chawla

About Aastha Chawla

A commercially focused marketing, brand building and strategy expert, with 14 years of diverse experience across Fashion, Beauty and Personal Care at the world’s leading E-Commerce/ Retail and CPG/FMCG companies throughout India, Middle East and Africa markets. Holds specialist expertise at developing and executing strategic marketing plans while building brands in physical and online environments. Effective at managing a P&L while driving topline growth and profitability through implementation of effective brand equity and communication strategies, driving innovations and activations, new product development initiatives and brand performance management and reporting. A thought leader and critical thinker with a demonstrated ability to develop and mentor diverse, multi-cultural teams to deliver results, while partnering with business operations to achieve company objectives. An effective communication and presenter with excellent project and stakeholder management skills.FMCG, CPG & E-Commerce Growth Marketing Expert Middle East, North Africa & India Brand Building & Brand Equity End to End Marketing StrategiesInnovations & New Product Development Activations & Product Launches GTM Strategy & Execution Growth / Performance Marketing & ECommerce Multi-Channel Digital Marketing Consumer Insights & Analytics P&L Delivery

Experience

1. Senior Marketing Manager - Fashion & Beauty

   Amazon

   Dec 2023 — Present · Mumbai, IN

Education

• Delhi College of Engineering

  Information Technology, Engineering

• Faculty of Management Studies - University of Delhi

  MBA Full TIme, Masters in Business Administration

Skills

• Customer Insight
• Business Development
• Digital Marketing
• Management
• Business Strategy
• Brand Management
• Project Management
• Team Management
• Market Research
• Fmcg