Aasim Azam
Integrated Media & Digital Strategist | Performance Marketing | Data-Driven Planner
- Role
- Integrated Media Planner at Interactive Avenues
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Aasim Azam
Performance-driven Digital Media Planner with 3.5+ years of experience planning and…
Experience
Integrated Media Planner
Aug 2022 — Present · Bengaluru, IN
Led media planning for Britannia Industries, handling key brands like Bourbon, Good day, Jim Jam Pops, Cakes Gobbles and Nutri Choice.Developed cross-channel media strategies, optimizing spends across TV and digital to increase reach by 25%.Managed 20 crore monthly campaign budget, ensuring cost efficiency and ROI improvement of 20%.Spearheaded post-campaign analysis, using data insights to refine future media plans, leading to 15% increase in engagement/conversions.
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