Aashriya S.
Brand Manager | Marketing, Leadership, D2C Growth & Acquisition
- Role
- Senior Brand Manager at Simply Nam Beauty
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Aashriya S.
At Swiss Beauty, my role encompasses creating a unified brand narrative across digital landscapes, demonstrated by the successful launch of our ambassador campaign with Taapsee Pannu. This initiative not only displays my capacity for detailed campaign planning but also my commitment to enhancing product visibility and growth, with focused NPDs achieving a twofold increase within a quarter. Having progressed to another segment, leading a project team vertical and responsible for incubating and growing brands from scratch tapping into different age groups - GenZ and Millenials. My strategic approach extends to managing budgets with an eye on maximizing efficiencies, which in turn bolsters category contributions. The synthesis of brand strategies with Swiss Beauty\'s overarching goals has been a cornerstone of my tenure, reflecting in inventory optimization and tailored marketing strategies that support our sustained market prominence and expansion.
Experience
Senior Brand Manager
Aug 2024 — Present
Education
King's College London
Bachelor’s Degree, Business management
2013 — 2016
Imperial College London
Master of Science - MS, Strategic Marketing
2017 — 2018
Modern School, Barakhamba Road
High School, Humanities/Humanistic Studies
Skills
- Benefits Negotiation
- Analytical Skills
- Social Networking
- Advertising
- Financial Statement Analysis
- Leadership
- Presentations
- Event Planning
- Competitive Analysis
- Strategic Thinking
- Microsoft Word
- Luxury Goods
- Negotiation
- Teamwork
- R
- Marketing
- Marketing Communications
- Management Accounting
- Online Marketing
- Multilingual
- Microsoft Office
- Public Relations
- Transcribing
- Marketing Communication
- Strategic Consulting
- Search Engine Optimization (SEO)
- Event Management
- Management
- Strategic Planning
- Public Speaking
- Qualitative & Quantitative Research Methodologies
- Trade Marketing
- Internal Communications
- Microsoft Excel
- Social Media
- Networking
- Data Analysis
- Presentation Skills
- Communication
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