Aashrith B Arun
AI, Brand & GTM Strategist | Founder @Figment Theory, TheSoDopreneur | Co-founder @Wakanda Innovations Lab | Leading GTM & Branding @RETAiLABS | AI Instructor @CoreSmart AI | Ex-Deloitte
- Role
- Founder & Partner at Figment Theory
- Location
- Mysuru, KA, IN
- LinkedIn followers
- 500 followers
About Aashrith B Arun
I’m Aashrith, I work at the intersection of AI, business strategy, and brand building, helping ideas go from concept → system → execution → outcomes.Today, I’m building and contributing across multiple ventures:Figment Theory — a strategy-first consulting partner for startups, focused on clarity, storytelling, and GTM systemsWakanda Innovations — an AI innovation firm building products in collaboration with partnersRETAiLABS — driving GTM and brand strategy for an AI decision platform in retail & CPGThe SoDopreneur — an initiative to help the next generation of Indian creators and professionals think like entrepreneurs I also work closely with platforms like CoreSmart AI, where I mentor and train Business Analysts on applying AI in real-world business contexts — bridging the gap between business problems, data, and AI-driven decision-making. Alongside this, I work closely with founders and teams to- Turn abstract ideas into clear positioning- Build AI-first product narratives- Design content and GTM systems that scaleMy approach is simple:Clarity → Story → System → ExecutionBefore this, I spent 4 years at Deloitte in technology consulting, and later pursued an MBA from the University of Bath.Outside the desk, I’m also a hip-hop dancer, filmmaker, and creator using visual storytelling to bridge ambition and action.If you’re building something bold, let’s talk.Collabs, consulting, or just a good conversation, always up for it.
Experience
Founder & Partner
Sep 2025 — Present
Built a strategy-first consulting practice focused on early-stage and growth startups• Work spans brand positioning, product narrative, and GTM systems• Designed frameworks to translate ideas into structured execution• Operate as a lean, distributed model with specialists across design, content, and marketing
Education
University of Bath
Master of Business Administration - MBA
The National Institute Of Engineering, Mysore
Bachelor of Engineering - BE, Computer Science
2015 — 2019
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