Aashraya Adhikari
Student at Ashoka University | Building Lovsy | Udyami Nepal
- Role
- Founding CEO at Lovsy
- Location
- Sonipat, HR, IN
- LinkedIn followers
- 500 followers
About Aashraya Adhikari
Born and grew up in Kathmandu. Sports enthusiast since childhood. Always curious.
Experience
Founding CEO
Jan 2024 — Present · Sonipat, IN
Founded and scaled a D2C ethnic food brand, building a global flavor category around lapsi (Nepali hog plum) from concept to ₹2.5L+ in initial revenue.Spearheaded the end-to-end business strategy, from product development to market launch, resulting in the sale of 3,700+ units and achieving a sustainable ~40% net margin through rigorous management of unit economics.Designed and managed a complex cross-border supply chain, establishing vendor partnerships with Nepali farmers for procurement and Indian social enterprises for packaging, ensuring quality control and ethical production.Led product development and brand positioning, leveraging consumer insights from surveys (average 9/10 taste rating) to launch two flagship SKUs and validate strong product-market fit.Executed integrated marketing campaigns combining offline activations (stalls, gifting) with digital marketing efforts, generating over online views and securing high brand recall (94%) in target demos.Secured in competitive grant funding for R&D and packaging innovation while managing all financial operations, including P&L, inventory, and strategic planning for future profitability and scale.
Education
Hult International Business School
Summer Business Bootcamp, International Business
Rato Bangala School
A levels, Economics, Business, Physics, Mathematics
2019 — 2021
Ashoka University
Bsc Hons in Economics and Finance with a minor in Entrepreneurial leadership and strategy
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