Aashni Mahajan
Personal Care ECom, TikTok | Business, Duke-Fuqua | Cosmetic Science, LCF
- Role
- Category Manager Ii - Personal Care & Life at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Aashni Mahajan
Aspiring to combine my analytical and creative skills, I am driven to make a lasting impact in the dynamic Beauty Industry!My journey began with a BSc in Cosmetic Science from UAL\'s London College of Fashion, where I developed expertise in product management, R&D/NPD, marketing, and regulations. This foundation allowed me to master the end-to-end product development cycle and incubate multiple beauty brands. Furthering my knowledge, I earned a Master\'s in Management from Duke\'s Fuqua School of Business, preparing me to work in strategy, e-commerce, consulting, brand management, and marketing. This transition to the business side of beauty enabled me to leverage my technical knowledge and strategic acumen to drive growth and innovation.Currently, as a Category Manager at TikTok, I craft strategies that elevate brands and engage consumers in the digital landscape. My cross-functional experience and strategic vision enable me to navigate the complexities of the industry, from product inception to market success.I am committed to creating impactful solutions that resonate with both brands and consumers. Let\'s connect and explore opportunities within the beauty industry!
Experience
Category Manager Ii - Personal Care & Life
Jul 2025 — Present · Seattle, WA, US
Growing TikTok Shop
Education
Duke University - The Fuqua School of Business
Master’s
London College of Fashion, University of the Arts London
Bachelor of Science - BS
University of the Arts London
Diploma
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