Aashna Patel

About Aashna Patel

As a user-centered, data-driven UX Design Strategist, I excel at bridging user needs with business objectives to deliver innovative, high-impact solutions. With expertise in end-to-end product design, I lead cross-functional teams through user research, wireframing, prototyping, and iterative design. My approach is fueled by a commitment to innovation and a focus on collaboration and transparency, ensuring seamless, accessible products that solve real-world problems. Passionate about continuous improvement, I use data-driven insights to drive decisions and deliver exceptional user experiences that add value for both users and organizations.Core Competencies:•End-to-End Product Design: Leading cross-functional teams to deliver seamless, user-centric products that align with business needs.•User Research & Analysis: Conducting in-depth research, competitive analysis, and stakeholder interviews to drive data-informed design decisions.•Strategic Design Thinking: Translating user insights and business goals into innovative, actionable solutions.•Storytelling & Communication: Effectively articulating design challenges, solutions, and value propositions to both stakeholders and end users.•Proactive Collaboration: Championing open communication and teamwork across all stages of the design process.•Data-Driven Decision Making: Leveraging both qualitative and quantitative data to ensure product-market fit.Driven by a passion for delivering exceptional user experiences, I thrive in fast-paced, collaborative environments where creative problem-solving and strategic thinking are paramount.

Experience

1. Ux Designer Ii

   LexisNexis

   Jun 2023 — Present · Raleigh, NC, US

   Led UX design for Company Search experience in Nexis+AI MVP launch, achieving high ease-of-use rating in beta feedback.•Self-initiated re-designing Company Profiles in Nexis+AI, thereby increasing data points and insights visibility by 86% compared to legacy product.•Converted complex data collection into viable design solutions for financial tab in Nexis+AI resulting in timely launch for commercial release.•Developed core design frameworks and patterns for Nexis+AI search workflow, ensuring adoption, consistency and scalability across other teams.•Conducted participatory design workshops using SVPG principles, resulting in successful feature launches. •Spearheaded UX collaboration initiatives, aligning design work with user research and fostering alignment among UX designers.•Led UX research efforts by interviewing 20 internal SMEs and external users to inform design decisions.•Influenced product roadmap and UX priorities based on market reviews and beta user feedback.•Led creation of UX features and stories in ADO during stakeholder transitions, maintaining project momentum.•Mentored junior UX team members and supported recruitment and onboarding processes

Education

• CADD Center - INDIA

  SolidWorks Certificate, SolidWorks - CAD Modelling

  2015

• Arizona State University

  Bachelor’s of Science, Industrial and Product Design

  2014 — 2018

• North Carolina State University

  Master of Industrial Design, Industrial and Product Design

  2018 — 2020

Skills

• Sketching
• Technical Drawing
• Time Management
• Design Research
• Keyshot
• Adobe Creative Suite
• Problem Solving
• 3d Prototyping
• Design Thinking
• User Experience
• Videography
• Leadership
• Graphic Presentations
• Microsoft Office
• Concept Development
• Project Management
• Solidworks
• Photography
• Life Cycle Assessment
• Sketchbook Pro
• Microsoft Word
• Adobe Suite
• Public Speaking