Aashna Anchan
Manager, Segment and Product Marketing @TD
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WORK HISTORY
Manager, Segment and Product Marketing @TD
Toronto, ON, CA
EDUCATION
Narsee Monjee College of Commerce and Economics
Bachelor of Management Studies (BMS), Marketing
MICA | The School of Ideas
MBA, Communications (Brand Management)
SKILLS
ABOUT AASHNA ANCHAN
Strategic marketing leader an MBA in Marketing and over 12 years of experience shaping iconic global brands and delivering impactful marketing strategies spanning the full product and brand lifecycle with B2B and B2B brands; shaping product and feature strategy through customer insight, building and launching differentiated value propositions, and driving sustained adoption, usage, and growth.I have demonstrable experience owning complex, cross-functional programs specializing in translating ambiguous customer and business needs into clear priorities, aligned roadmaps, and effective go-to-market execution—partnering closely with product, sales, engineering, and data teams to deliver results at scale.I’m passionate about building and leading high-performing, diverse teams; fostering strong cross-functional partnerships; and coaching teams to operate with clarity, accountability, and a test-and-learn mindset. Known as a trusted partner to product and business leaders, I bring a balance of strategic thinking, operational rigor, and hands-on execution to drive customer impact and business outcomes.Industry Expertise: Finance (Banking + Fintech)/ Technology (AI-SaaS)/ CPG / Telecom / Airline(Travel)/ Media-OTT)Geography expertise: North Americas (Canada and US), Europe, Middle East and Asia (India).Competencies: Integrated Brand & Marketing Strategy | Global Marketing Strategy, Campaign Development & Execution | Product Launch & Go-To-Market Strategy | Full-Funnel Marketing | Digital & Experiential Marketing | Demand Generation | Digital, Growth & Content Marketing | AI Marketing | Customer Insights & Market Research | Creative Leadership | Leadership & Change Management | Partnerships & Strategic Alliances | Celebrity, Athlete & Influencer Engagement
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