Aashna Nayab
- Role
- Growth Marketer at Voicera
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Aashna Nayab
I have a proven track record of success in organic user base growth and raising KPIs as a…
Experience
Growth Marketer
Jan 2022 — Present
Voicera is on a mission to remove language and literacy barriers to knowledge through life-like AI voice dictation of text with real-time language translation. Implemented customer-centric GTM to grow up to 2500+ users in 5 months organically at a 4.5% WoW rate and increased KPI by 60% by converting over 2 million characters. Deployed SEO & content strategy for the B2C market with targeted keywords and link-building strategies, resulting in 2k+ daily visitors. supervised a cross-functional marketing team, digital media partners, and college evangelists, resulting in a 25% increase in brand awareness and a 30% improvement in campaign effectiveness. Supervised a team of 3 marketing associates, consistently exceeding weekly performance goals by 40-60% while delivering exceptional results to B2B clients globally. Customized A/B testing plan for Facebook ads, resulting in 5-15% ROAS improvement and 15-30% landing page performance improvement Worked on a project utilizing ChatGPT for automated customer service responses, resulting in a 40% reduction in response time for customer inquiries.
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