Aashit Parcha

Social Media Strategist @Savvytree

Delhi, IN

I lead end-to-end social media strategy with a strong focus on brand clarity, cultural relevance, and measurable growth.• Develop comprehensive monthly, quarterly, and annual social media strategies aligned with business and brand objectives• Conceptualize and execute integrated marketing and content campaigns across platforms• Create detailed creative briefs, content frameworks, and campaign roadmaps for internal teams and creators• Build brand books and social playbooks defining tone of voice, visual language, and platform behavior• Translate brand positioning into platform-native content strategies that drive reach, engagement, and recall• Collaborate with design, content, influencer, and performance teams to ensure strategic consistency• Analyze trends, audience behavior, and platform insights to continuously optimize strategyMy work sits at the intersection of brand strategy, storytelling, and social media execution, ensuring that every post, campaign, and collaboration serves a larger narrative and long-term brand vision.

Delhi University

Bachelor of Commerce - BCom