Ashish Rathi

About Ashish Rathi

Ashish is a seasoned IT services leader with over 20 years of cross-disciplinary experience spanning advisory, delivery, and commercial functions within the CRM and Customer Experience (CX) ecosystem. For the past 15 years, he has been deeply engaged in the Salesforce product landscape, successfully leading large-scale global delivery programs, client engagements, and go-to-market initiatives. Known for his ability to align technology solutions with business outcomes, Ashish has consistently driven growth, customer success, and operational excellence in global leadership roles at top-tier system integrators as a consistent top performer.Key Skills & Competency • Practice Development: P&L ownership, incubation of Centers of Excellence (CoE) and competency centers, and leadership for high performance teams• Global Portfolio Management & Program Governance: Delivery of multi-technology and multi-cloud Salesforce programs across application development, maintenance, and legacy modernization.• Client Advisory: Strategic counsel on enterprise-wide Salesforce and cross-technology initiatives, building long-term C-level client partnerships.• Enterprise Sales & Growth Enablement – Proven track record in account management, business development, and client success within competitive global markets.• Solutioning & Pre-Sales Expertise – Directed global pre-sales functions for Tier 1 Salesforce SI partners, creating solution assets, tools, and knowledge repositories.• Go-to-Market Strategy – Led analyst relations, alliances, and marketing initiatives to strengthen brand positioning and market share.• Cross-Platform & Domain Expertise – Deep expertise across Salesforce, Veeva, Sitecore, Adobe, Oracle, and Microsoft Dynamics ecosystems.

Experience

1. Head - Strategy & Solutions - Salesforce Services

   Wipro

   Jan 2024 — Present · Jaipur, IN

   Led Salesforce practice strategy, solutions and go-to-market initiatives - Directed practice strategy, planning, and execution monitoring- Managed a broad portfolio across all industry domains and Salesforce ecosystem solutions (including AppExchange products like Veeva, Aforza, AutoRabbit, Copado, etc.)- CxO engagements in partnership with Sales & Delivery organizations to drive services across Advisory, Transformation programs, Application Development and Managed Services, Salesforce Centre of Excellence, Org Modernization & Rationalization, etc- Served as a liaison for strategic initiatives, including alliances and partnerships, analyst relations, delivery excellence, sales operations, and knowledge management.

Education

• Visvesvaraya Technological University

  B.E., Electrical & Electronics

  1999 — 2003

• Symbiosis Centre For Management and Human Resource Development

  MBA, Marketing

  2006 — 2008

Skills

• Business Analysis
• Strategy
• Process Consulting
• Management
• Requirements Analysis
• Consulting
• Marketing Management
• Business Development
• Siebel
• Digital Marketing
• Software Development Life Cycle (Sdlc)
• Business Process
• Project Management
• Testing
• Business Strategy
• Software Project Management
• Crm
• Business Intelligence
• Pharmaceutical Sales
• Telecommunications
• Analysis
• Team Management
• Management Consulting
• Enterprise Software
• Aprimo
• Sdlc
• Solution Architecture
• Enterprise Marketing
• IT Strategy
• Product Management
• Unica
• Pre-Sales
• Mobile Applications