Aashish Krishna Kumar
I know a thing or two about SaaS GTM (Go-To-Market) |
- Role
- Director, Go-to-market at Zuora
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Aashish Krishna Kumar
I build GTM systems that turn SaaS ideas into revenue engines.Over 10 years, I\'ve specialized in the hardest part of SaaS growth - going from 0 to 1. Along the way, I\'ve learned what works (and what doesn\'t) when building motions that bring in leads (through inbound, outbound, partnerships and product launches)Some things I\'ve been part of- Designed GTM systems for 3 SaaS companies from pre-revenue to 6-figure ARR - Built the entire demand generation engine at Togai - a new market with not much demand. Scaled that motion where we generated high quality leads month on month- Launched profitable new service lines worth $1M+ ARR in competitive markets- Scaled early-stage companies through their most critical growth inflection pointsWhat I do: → ICP research and validation for B2B SaaS→ Demand generation across paid and organic channels→ Google Ads and LinkedIn campaigns that convert→ SEO for highly competitive SaaS keywords→ Go-to-market strategy and executionI\'d say I take decisions backed by first-principles and a big fan of experimentation. I enjoy collaborating with founders who are ready to experiment, iterate, and build something meaningful. Happy to connect with fellow builders working on interesting problems. a••••••••@gmail.com |
Experience
Director, Go-to-market
May 2024 — Present · San Francisco, CA, US
I handle the digital engine at Zuora - all the systems that bring in demand and turn it into qualified opportunities.What I work on:Website & Conversion: I oversee our entire web presence - design, user journeys, analytics infrastructure, A/B testing frameworks, and performance optimization. Every page, every flow, every metric that matters for conversion lives here.SEO & Organic Growth: Building our search presence from the ground up. On-page optimization, off-page strategy, content that ranks. Making sure when someone searches for subscription billing or recurring revenue solutions, they find us.Performance Marketing: Running the full paid acquisition playbook - ABM, LinkedIn, Google, and everything in between. Building campaigns that generate qualified pipeline, not just clicks. Optimizing spend, testing hypotheses, and scaling what works.
Education
GrowthX®
Product & Growth Bootcamp
2021 — 2022
Christ University, Bangalore
Bachelor of Laws (LL.B.), Law
2010 — 2015
Skills
- Entrepreneurship
- Legal Assistance
- Legal Research
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