Ashish Joshi

About Ashish Joshi

I am driven by a Passion to create a “Benchmark Business Model” for Indian two-wheeler manufacturer to become the undisputed No.1 Leader in the World\'s Largest Two-Wheeler Market — with Unmatched Scale and Brand Power to command the premium across the two-wheeler segments. Precisely banking on the “Common Factors” for Indian customer across the category to build on a deep, intuitive connection to how millions of Indians live, commute, earn, aspire. Brand Association rooted in “Sukoon” a Peace of Mind for the Gen Z & Gen Alpha across all the aspirational customer class to drive the buying decision.These insights fuel my commitment to create a “Uniquely Indian” business model for the “Mass Premium Segment” — one that global players, especially Japanese OEMs, find hard to replicate. India’s scale, purchasing psychology, cost structures, rural–urban split, service expectations, and brand loyalty dynamics, demand a model that is deeply local, agile, and emotionally intelligent.

Experience

1. Vice President Research and Development

   Bajaj Auto Ltd

   Jul 2001 — Present · Pune, IN

   Key areas of Expertise & Exposure :• 20+ years of experience in Design, Technical Consulting & Collaborative working with Japanese, European, UK based OEMs for development of various Low Cost Efficient Powertrains which has Japanese level of refinement with European level of Performance.• Expertise to achieve high modularity with different speeds transmissions for a very large family of engines with variety of applications all over the world.• Developed expertise in small size transmission for Electric Vehicles (EV) 2wheeler, 3Wheeler & other CV products. These are exceptionally low gear whine to set benchmark in the industry for quietness and transmission efficiency. This creates easily perceivable class leading differentiation of drive quality amongst all of the competitor products.• Developed good expertise in Wet multiplate clutch for extra high life & low drag application with smooth take off. Achieved Industry leading benchmark Clutch size for mid size motorcycles.• Developed excellent cluster wise expertise by export to 70+ countries of 2Wh, 3Wh and Quadricycle application of transmission/clutch/grade-ability/NVH/Durability requirements in many countries like Columbia, Philippines, Nigeria, European Market and Russia.Other areas of expertise :• Developed excellent understanding of the materials & manufacturing processes to achieve consistency in CTQ parameters.• Experience in dealing & developing proprietary parts like Clutches & driveshafts from Japanese & European suppliers with industry leading specifications.• Gear shift optimisation for sequential reset & series type shift of Clash/Cross type shifting.• Self-start gear train with one way clutch & kick start gear train with ratchet mechanism.• Achieved the smallest size design of the clash-mesh gearbox up to 250cc motorcycles with development experience along with Indian & Chinese vendors.

Education

• KVHS, Gokhale Education Society

  Schooling

  1989 — 1994

• Veermata Jijabai Technological Institute (VJTI)

  Bachelor of Engineering (B.E.)

  1997 — 2001

Skills

• Automotive
• Vehicles
• Powertrain
• Gd&T
• Continuous Improvement
• Geometric Dimensioning & Tolerancing
• Product Development
• Manufacturing Engineering
• Business Strategy
• Automotive Engineering
• Team Management
• Fmea
• Manufacturing
• Team Leadership
• Engineering
• Kaizen
• Finite Element Analysis
• Dfmea