Aashish G.

About Aashish G.

With over 9 years of experience in product marketing, sales, and pre-sales, I am passionate about creating and executing effective strategies to drive growth and customer satisfaction for B2B SaaS products. I am currently leading the product marketing for Provana\'s consumer experience solutions, which helps collection agencies leverage AI to improve compliance, quality assurance and agent performance. In my previous roles, I have worked with diverse teams and clients across different industries and geographies, delivering impactful results and insights. I have successfully led customer and account-based marketing for Mettl\'s products, generating new business opportunities. I have also contributed to the go-to-market strategy and brand awareness for Wipro\'s digital operations and platforms service line in the ANZ region.

Experience

1. Product Marketing Manager

   Provana

   Aug 2022 — Present · Delhi NCR, IN

   Leading product marketing for Provana\'s Integrated Omnichannel Consumer Experience solutions (IOCX)- ICAP (Speech Analytics), ICONNECT 247 (Omnichannel payments platform), SonicView (Call Recording) for US debt collections and health insurance market. Key Responsibilities: 1. Manage go-to-market strategies - owning and executing product marketing for IOCX products by developing the product positioning and messaging 2. Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products. Helps sales teams through the sales cycle with relevant messaging and tools. Support Event Marketing programs 4. Market intelligence – Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; research on competition and how to crush them 5. Collateral creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of IOCX products and solutions 6. Build customer marketing programs -Drive NPS and create strategies to reduce customer churn

Education

• Symbiosis Institute of Business Management

  Master of Business Administration (MBA)

  2014 — 2016

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology (BTech)

  2007 — 2011

• Prabhu Dayal Public School

  X

  2004 — 2005

• Prabhu Dayal Public School

  XII

  2006 — 2007