Aashish Bhardwaj

About Aashish Bhardwaj

Marketing professional with over 20 years of experience in the field of Brand Communications & Product Management having worked in cross-cultural multi-lingual work environment. Extensive automotive experience (passenger cars segment) covering different functions including Business Planning, Sales Planning, PLC Management, Product Planning, Pricing, managing Media & Communication, Events & Marketing Research.Brief summary of experience- Served Global Automotive leaders - Nissan Motor India Pvt Ltd, & Hyundai Motor India as Head of Marketing Communications responsible for overall advertising & brand promotions in India for Nissan, Datsun & Hyundai range of products, respectively- Worked on Fiat & Jeep product lines in India (now under Stellantis Group) taking care of the Sales Planning, MIS & Product Planning function including New Product Development, developing Long Range Plans (LRPs), Product Interventions/Animations (Facelifts, Model Year changes, Powertrain Upgrades, etc,), Competitivity Analysis, Product Bench-marking, Pricing Strategies, Discount Management, Sales Planning & Consumer Offers, etc- Also had been in Product & Brand Management roles with the top two Passenger Car manufacturers in India: Maruti Suzuki & Hyundai Motor- Had a brief 2 year stint in the service industry working with Club Mahindra Holidays (Luxury Timeshare Holidays) in a performance marketing role. Responsible for planning & execution of the Customer Events, Referral Programs, Regional LGAs & Customer Acquisition Drives.

Experience

1. Social Media Strategist

   Car&bike

   Apr 2023 — Present · Mumbai, IN

   SOCIAL MEDIA CONTENT STRATEGIST• Work closely with the Chief Editor in coming up with content led strategies and a healthy content mix to ensure an interesting & engaging social media feed for the audience.• Keep a constant watch on platform analytics and suggest corrective measures to secure robust organic growth for the car & bike social media platforms - YouTube, Instagram & Facebook.• Track social media content performance and collate key insights for the senior management review.• Manage search optimization and platform monetization for Meta & Google platforms.SOCIAL MEDIA MANAGER• Managing a team of social media coordinators & video editors for a smooth and efficient flow of automotive content flow, starting from collating the raw footage to its processing, scheduling and publishing on various platforms owned by car & bike• Generating daily social media feed for the car & bike online community and supporting the editorial team with short format video content processing.CONTENT PRODUCER• Manage a team of expert automotive content writers for supporting the editorial team for web content.• Undertake white label content production projects to support the marketing team.AUTOMOTIVE REVIEWER & JOURNALIST • Conceptualize and produce Branded Content (Video & Text) and publish automotive product reviews in text & video format for car & bike.• Carry out select automotive reviews for cars, bike and auto ancillary products from time to time. ACHIEVEMENTSSocial Media Growth Hacking – spearheaded meteoric growth of car & bike YouTube Hindi subscribers (22k in Jun23 to ~160k in Jan\'26) with monthly organic views soaring from ~85k pm to a staggering 7Million pm

Education

• Delhi University

  BCOM(Hons.), Marketing

• ITM Group of Institutions

  Master of Business Administration - MBA, Marketing

• Ingraham Institute English School

  Intermediate, Mathematics and Computer Science

Skills

• Market Research
• Automobile
• Marketing Research
• Strategy
• Marketing
• Business Strategy
• Crm
• Digital Marketing
• Pricing Strategy
• Integrated Marketing
• Advertising
• Promotions
• Competitive Analysis
• Business Planning
• Marketing Communications
• Product Management
• Brand Management
• Marketing Strategy
• Product Development
• Market Planning
• Product Launch
• Media Planning
• Team Management
• New Business Development
• Negotiation
• Marketing Management
• Management