Aashish Bajpai
Driving Business Growth I Hustler I Business Head - Golden Muslin I Ex VP-BownBee I Ex -Byjus
- Role
- Business Head at Golden Muslin
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aashish Bajpai
With 8 years of diverse experience in Ecommerce,Manufacturing, Education, Construction…
Experience
Business Head
Jul 2024 — Present · Kolkata, IN
Strategy and planning. Marketing ops — manage our tech stack, including Hubspot/Salesforce integration, Zoom webinars, Scileads, Zapier, Replit, and outbound lead gen tools like Reply.io. In-house management and execution of webinars, events, social, email marketing, etc. Agency management for Google Ads and ABM via Rollworks. Especially passionate about integrating AI with marketing automation using tools like OpenAI\'s LLMs, Zapier, Replit, and custom scripts — this has significantly amplified our marketing and sales team\'s reach and impact. Current Phase-Website Development: Leading the development and optimization of the brand’s e-commerce platform on Shopify to enhance user experience, drive traffic, and increase conversions.(completed Nov 2024)• (in Pipeline) Growth Strategy: To Formulate and execute growth strategies to expand market reach and enhance brand visibility in the premium designer wear segment for women, men, and children.• (Upcoming Role)- Digital Marketing: To Plan and manage digital marketing campaigns across various channels, including social media, SEO, and Influencer marketing, email marketing, to drive customer engagement and sales.• Brand Positioning: Establishing Golden Muslin as a leading premium designer wear brand by curating a strong online presence and developing targeted marketing strategies.• Data Analysis: to Monitor website analytics, customer behavior, and campaign performance to make data-driven decisions and optimize marketing efforts.
Education
Dronacharya College of Engineering
Bachelor of Engineering - BE
2012 — 2016
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