Aashiree Chaturvedi

About Aashiree Chaturvedi

Growth Strategy & Transformation Leader | Go-to-Market | Omnichannel Strategist | Marketing & Commercial ExcellenceSenior strategy and growth consultant with 9+ years of experience advising leadership teams on building scalable, future-ready businesses. I operate at the intersection of growth strategy, commercial transformation, and marketing excellence, enabling organizations to unlock new revenue pools and drive sustained competitive advantage. My core strength lies in end-to-end business problem solving—from market intelligence and opportunity sizing to designing and executing transformation programs across channels, functions, and customer touchpoints. Leading engagements spanning traditional and modern trade (GT & MT), e-commerce, and quick commerce ecosystems, helping organizations architect integrated go-to-market strategies that align with evolving consumer behavior and channel dynamics. Cross-industry experience: FMCG, logistics, banking & financial services, and consumer durables—bringing a multi-sector perspective on growth, distribution, and customer strategy.Delivering - Enterprise Growth Strategy: Market entry, expansion, and portfolio strategy grounded in TAM/SAM/SOM, demand modelling, and competitive intelligence.Go-to-Market Transformation: Designing omnichannel strategies across GT, MT, Q-commerce, and E-commerce with clear roles for each channel.Commercial & Distribution Excellence: Channel strategy, coverage models, assortment planning, and route-to-market optimization.Brand & Demand Strategy: Positioning, innovation pipelines, and full-funnel demand generation aligned to business objectives.Customer & Experience Strategy: End-to-end journey design across physical and digital touchpoints.Marketing & Digital Transformation: Building integrated ecosystems across media, data, and mar-tech to drive measurable ROI.Performance & Value Realization: Defining KPIs, governance, and tracking mechanisms to ensure execution rigor and business impact. I bring a hybrid consulting-operator mindset—combining structured problem solving with execution depth to translate strategy into tangible outcomes. I am particularly passionate about helping organizations navigate channel fragmentation, changing consumption patterns, and the convergence of physical and digital commerce.Focused on partnering with CXOs to build resilient, growth-oriented organizations in an increasingly complex and omnichannel world.

Experience

1. Sr Marketing Strategy Consultant

   Deloitte

   Dec 2025 — Present · Mumbai, IN

   Technology & Transformation| Marketing & Commerce | GTM | Growth Marketing| Marketing Strategy