Aashir Allana

Role: Head Digital Marketing - Cards at HDFC Bank
Location: Mumbai, IN
LinkedIn followers: 500 followers

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About Aashir Allana

I am a digital marketing professional with over 14 years of experience. Currently, I head…

Experience

Head Digital Marketing - Cards
HDFC Bank
Jun 2021 — Present
Devising month-on-month digital campaigns and growth strategies for credit card acquisition amongst existing to bank and new to bank customers - Formulating digital promotion plans for increasing cards usage, along with product teams - Planning monthly budgets for cards acquisition and usage

Skills

Quantitative Research
Competitive Intelligence
Secondary Research
Digital Marketing
Social Media Marketing
Advertising Research
Marketing Automation
Email Marketing
Team Management
Marketing Research
Market Intelligence
Consumer Behaviour
Market Research
Primary Research
Social Media
Business Strategy
Analysis
Online Sales Management
Online Reputation Management
Ecommerce

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@hdfc.bank.in
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

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Current company

HDFC Bank

Banking · 216K employees · Mumbai, Maharashtra, India

HDFC Bank is India's largest private sector bank, offering a comprehensive range of financial products and services to our customer base of over 92 million. Our extensive distribution network of 8,919 branches and 21,031 ATMs across 3,836 cities and towns as of August 2024, reaches every corner of the country, making us accessible to millions. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, we have emerged as a leading player in all our business segments. We cater to individuals and businesses, offering a full range of innovative banking solutions including loans, payments, and wealth management. Our business solutions empower companies of all sizes, from MSMEs to large corporations, helping them grow with tailored banking services and financial tools. In 2023, the Bank merged with HDFC Ltd, combining our robust banking services with HDFC Ltd's legacy of leadership in housing finance. This merger enhances our ability to offer home loans and other financial services, ensuring seamless access for customers across urban and rural areas. As a socially responsible corporate citizen, we believe in banking with a purpose. Through our CSR initiative, Parivartan, we actively work to drive positive change across education, healthcare, skills training, and sustainable livelihoods impacting over 10 crore lives across the country. Our commitment to community impact is as strong as our dedication to delivering value to our stakeholders. As we expand, we continue to stay at the forefront of innovation, offering seamless digital banking experiences to enhance the lives of our customers. HDFC Bank prioritises the security of its systems and remains committed to maintaining the confidentiality of its customers' data. As a precaution

hdfc.bank.in

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About Aashir Allana

Experience

Head Digital Marketing - Cards

Skills

Find verified contacts for anyone on LinkedIn