Aashika Premkumar
Product Manager 2 @ Microsoft | IIM A\' 23 | Ex - Amazon, CNBC
- Role
- Product Manager 2 at Microsoft
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aashika Premkumar
IIM Ahmedabad alumnus with four years of experience in customer products. Product Manager…
Experience
Product Manager 2
Jun 2023 — Present · Hyderabad, IN
Product Strategy - Owned E2E strategy & execution for Bing API: Microsoft’s Search API, used by 10+ 1P & 3P partners- Formulated and launched a self-serve onboarding platform for the Bing API across partners for scalability- Led cross-functional teams of engineers, data scientists to set and exceed goalsPartner Impact & Growth- Established 5+ new 1P partners for DIRT such as Azure, MSN, MS Ads, Xbox, M365 Security & Windows- Helped grow revenue of Microsoft Ads by 8% through strategic lead to promote ads based on site authority- Boosted quality of editorial articles on MSN by 20% with signal to demote low authority content at runtime- Designed technique to reduce Responsible AI threats by 50% on models used by partners on Azure platforms- Supported Windows Semantic search launch by tracking customer reported bugs from social media Project Management - Single-handedly managed recruitment, onboarding & bandwidth for 10+ vendors across 5+ project areas- Drove 5+ cross org. initiatives on Bing API involving 10+ partners, 20+ stakeholders & 100+ team members- Led collaboration across 30+ answers to source ground truth for Bing API, improving data quality by 30%AI Led Product Analysis- Ideated automatic tracking of customer insights daily across partner products from 3 social sites- Reduced overall partners DSATs by 30% within 1 year by scaling proactive insight & bug detection by 200x- Created an enhanced experience on Bing Search by boosting coverage by 40% using query reformulationProduct Thinking & Ideation- Did need-gap analysis for 1M+ user intel to find 3 new threat areas with gaps to incr. intel consumed by 2x- Conceptualized and built Reality Checker: Edge plugin for users to validate web data using DIRT as input- Enriched CX for DIRT partners by ideating automated ICM feature with lead time on DSAT delivery to <2hrs- Improved inbound partner engagement via RAI newsletter (500+ viewers) via threat updates of 25+ products
Education
Shanmugha Arts, Science, Technology and Research Academy
B.Tech, Electronics and Communications Engineering
2015 — 2019
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA
2021 — 2023
The PSBB Millennium School
High School
2013 — 2015
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