Aashi S.

About Aashi S.

It all started with a curiosity for how brands get noticed.Back in my Delhi University days, while others focused on balance sheets, I found myself drawn to the psychology behind what makes a consumer click \"Buy Now.\" That curiosity led me to internships with So Delhi and Panasonic Smartphones, where I got my first real taste of content creation, event marketing, and social media buzz — and I was hooked.Fast forward to now — I work as an Assistant Marketing Manager at Rentickle, a fast-growing D2C rental brand, where I craft and execute performance marketing campaigns that directly impact revenue. From seasonal GTM strategies to running WhatsApp drip campaigns, email marketing, and paid ads — I thrive at the intersection of strategy, storytelling, and scale.Before this, I was with Trycon (Scanova) — a B2B and B2C SaaS company, where I wore many hats. I launched new product categories, improved web engagement by 46%, and led SEO content strategies that boosted organic traffic by 40%. I also managed ad budgets across Google, Bing, LinkedIn, and Meta, reducing CPA by 25% through rigorous testing and optimization.From scaling Google Ads for international audiences to building LinkedIn communities, I’ve worked across the funnel — always with the end goal of meaningful growth.Whether it’s understanding user intent in B2B or driving impulse decisions in D2C, my approach stays the same: know your audience, deliver value, and measure what matters.If you love geeking out over campaign metrics, want to discuss growth ideas, or simply enjoy good marketing conversations — let’s connect!

Experience

1. Assistant Marketing Manager

   Rentickle

   Jan 2025 — Present · Gurugram, IN

Education

• Delhi University

  B.Com hons, bachelors of commerce

  2016 — 2019