Aasha Sharma

About Aasha Sharma

Most growth advice sounds good on slides. Very little of it survives contact with real enterprise complexity.I’ve spent the last 6+ years working in environments where growth is actually tested in large B2B and enterprise technology environments with long sales cycles, multiple stakeholders, and global scale. At Tata Consultancy Services, I lead Growth & Strategy for Digital Marketing and SEO, focused on building systems that move beyond visibility and into measurable business impact.Some of the work I’ve led- Scaled multi-regional enterprise websites to drive 60%+ organic traffic growth with sustained SERP performance- Built integrated SEO, content, email, and LinkedIn Ads programs that fed directly into B2B sales pipelines- Developed go-to-market strategies for SaaS and technology offerings, aligning product, marketing, and sales- Piloted AI-powered keyword clustering and content workflows to reduce time-to-rank and improve execution efficiency- Delivered CXO-level reporting that connected marketing performance to revenue, pipeline, and market expansion goalsWhat shapes my approach is range. I bring a Computer Science foundation from IIT Madras and an MBA from IIT Bombay, which lets me sit comfortably between data, technology, creativity, and commercial strategy. I enjoy turning complex problems into repeatable growth frameworks that teams can actually execute and scale.Today, my focus is on helping enterprise and B2B tech teams drive pipeline and market expansion through scalable SEO-led digital growth and GTM frameworks built for global markets, not just short-term wins.If you’re a growth leader, founder, or enterprise team thinking seriously about SEO, growth strategy, or digital innovation, I’m always open to thoughtful conversations and idea exchange. a••••••••@gmail.com

Experience

1. Growth & Strategy Lead Digital Marketing & Seo

   Tata Consultancy Services

   Dec 2019 — Present · Bengaluru, IN

   I lead growth strategy for enterprise technology teams, focused on driving pipeline and market expansion through scalable SEO and digital growth frameworks. My role sits at the intersection of strategy, data, and execution, building systems that deliver repeatable results across regions and offerings.Key Responsibilities & ImpactOwned end-to-end digital growth strategy for enterprise clients, spanning SEO, content, demand generation, and go-to-market alignmentDrove 60%+ organic traffic growth across multi-regional enterprise websites through structured, intent-led SEO programsDesigned integrated digital campaigns (SEO, content, email, LinkedIn Ads) aligned directly to B2B sales pipelinesBuilt scalable, data-driven SEO and content frameworks using GA, SEMrush, Ahrefs, and HubSpotCreated reusable SEO playbooks optimised for user intent, conversion impact, and global scalabilityPartnered with product, sales, and regional marketing teams to support SaaS and technology GTM initiativesDelivered CXO-level dashboards and reporting, translating marketing KPIs into pipeline, revenue, and market expansion insightsPiloted AI-led keyword clustering and content workflows to reduce time-to-rank and improve execution efficiencyWhat I focus onBuilding growth systems that work in real enterprise environments with long sales cycles, complex stakeholders, and global scale.

Education

• GD Goenka Public School, Sector-22, Rohini

  Higher Secondary Education (HSC)

• Indian Institute of Technology, Madras

  Bachelor of Science - BS, Computer Engineering

• Indian Institute of Technology, Bombay

  Master of Business Administration - MBA, Business Administration, Management and Operations

• GD Goenka Public School, Sector-22, Rohini

  Secondary School Education (SSC)