Aasha Majumder

About Aasha Majumder

I am a dedicated, goal oriented, passionate, and results-driven marketing professional…

Experience

1. Production Lead - Marketing Automation

   Eaton

   May 2021 — Present · Pune, IN

   Service Delivery -• Continuous monitoring of the project from initiation to delivery.• Mitigation of any possible risks at the time of initiating the project to ensure smooth delivery.• Daily monitoring of progress to ensure team utilization• Team Utilization to be 90%• Periodic monitoring of the data input to validate the progress of the goal• Standardization of Requests & Preparation of Templates - to ensure timely & quality delivery of projects• Manage the production and execution of demand generation and customer retention marketing campaigns leveraging the marketing automation tool, Eloqua.• Strategizing and planning execution of marketing campaigns.• Agile project management. • Using Percolate (project management tool) for day-to-day project planning, communication, delivery, and tracking.• Report creation using Eloqua Insight reporting - emails statistics including opens, click throughs and opt outs as well as webinar registrants and attendees to understand campaign effectiveness, prospect engagement to identify success and enhancement opportunities. Manage project reports to share with leadership and marketing partners.• Collaborated with key stakeholders and overseen implementation of automated marketing campaigns and programs that align with business goals.• Liaised with key internal clients on progress and obtain necessary approvals.• End to end onboarded vendors. Sourced strategy, negotiations, and performance management.• Provide Executive Level briefings to Senior Leadership at regular intervals to keep them current with changes and performance against existing agreements with vendors.• Coordinate activities between Sourcing, Finance, and Vendors to ensure all invoices are raised in Oracle R12 & paid in accordance with vendor agreements.