Aaryan Deep Singh

About Aaryan Deep Singh

Analytical and impact-driven insights analyst with over 2.5 years of experience in life…

Experience

1. Analytics Analyst

   Accenture

   Jun 2023 — Present · Mumbai, IN

   Recognised as a “Core Value Champion” for H2 FY2024 and \"Top Performer”, by the client in Q4 2023- Worked with a Japanese global healthcare company to achieve a 20% uplift in email open rates, 9.2% increase in click through rates. Drove a 10% improvement in event attendance and contributed to €7.2M in revenue uplift through omni-channel campaigns- For a European multinational pharmaceutical company, drove a 50% lift in engagement by optimising channel reach and content for HCPs. Achieved a 2-4% commercial impact through omni-channel pilot campaigns- Collaborated with brand managers and strategy consultants to design and execute omni-channel journeys for over 30+ brands across G7, MENA, APAC and LATAM regions, aligning strategies with local market dynamics and enhancing campaign effectiveness- Developed a subject line optimisation strategy using machine learning to analyse keyword impact on email open rates, significantly improving engagement metrics for HCP-focused campaigns- Optimised marketing campaigns by tailoring region-specific KPIs and delivering actionable recommendations through advanced dashboards built with SQL, QlikSense, and PowerBI- Conducted cross-channel performance comparisons between platforms like VEEVA CRM and third-party channels, identifying opportunities for improved integration and effectiveness- Led training sessions for client teams, ensuring effective utilisation of performance dashboards and analytics tools to enhance ongoing campaigns.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Pharmacy - BPharm

  2018 — 2023

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA