Aarushi Srivastava

Experience

1. Senior Performance Marketing Manager

   Event Tickets Center

   Feb 2024 — Present

   Spearheaded paid media strategy, testing new campaign formats, audiences, and creatives across Meta, Google Search, Shopping, YouTube, increasing YoY budget in 2024 by 250% while driving ROAS of 360% • Partnered with creators and event-focused influencers to test creator-led paid social ads, repurposing organic creator content into high-performing paid units and improving CTR and engagement during peak on-sale windows• Owned app marketing campaigns across Meta, Google and ASA to grow app user base and boost app-based conversions, resulting in +45% install growth and 30% lower CPI • Optimized Google Search and Shopping campaigns, including keyword expansion, search term mining, bid adjustments, and budget pacing to capture high-intent demand during peak ticketing windows• Built the email program including IP warmup, segmented Klaviyo flows, and one-off campaigns, grew the subscriber list through paid social lead generation campaigns, website footers, and pop-ups• Led the rollout of dynamic catalog ads with Marpipe, turning catalogs into the highest-performing format, accounting for 65% of spend across prospecting and retargeting, and a 380% ROAS, outperforming BAU creatives• Directed full-funnel creative strategy, from concept to execution and developed value propositions, messaging frameworks, and ad copy that drove a 60% lift in CTR and fueled the success of top-performing paid social campaigns• Performed incrementality testing across Meta, including Geo Lift studies and A/B geo testing, to isolate true campaign impact and identified a 22% lift in sales and used insights to optimize budget allocation and validate attribution accuracy• Partnered with product and lifecycle teams to launch push notifications, in-app messaging, and email campaigns, improving app retention and reactivation

Education

• New York University

  M.S. Integrated Marketing, Digital Marketing

  2017 — 2019

Skills

• Photography
• Digital Media
• Instagram
• English
• Event Planning
• Research
• Photoshop
• Microsoft Word
• Facebook
• Digital Photography
• Customer Service
• Social Media
• Copywriting
• Microsoft Office
• Web Content Writing
• Advertising
• Windows
• Marketing
• Time Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Digital Marketing
• Teamwork
• Digital